House of Messer Trust Launches Bold New Billboard Campaign to Champion Lifelong Marriage Through Truly Wed Mission
- Aura Valehart
- Jan 3
- 2 min read
Updated: Jan 4
House of Messer Trust Launches Bold New Billboard Campaign to Champion Lifelong Marriage Through Truly Wed Mission
In a cultural moment marked by compromise and confusion about the nature of marriage, the House of Messer Trust is taking a bold stand for covenant fidelity and lifelong marriage with a provocative new billboard campaign in Old Bridge, NJ and South Amboy, NJ on the Gard State Parkway and Route 9.
This initiative, promoting the Truly Wed Mission, is designed to provoke thought, spark conversation, and drive supportive traffic to messertrust.org, where visitors can explore the faith-rooted teachings behind marriage as a sacred, permanent covenant.
At its heart, Truly Wed Mission exists to restore the sacred permanence of marriage through teaching, testimony, and truth. Grounded in Scripture and guided by the belief that marriage is not merely a contract but a covenant formed before God, this ministry calls believers and seekers alike to reconsider cultural norms that have eroded commitment over generations.
The billboards, strategically placed where commuters and families alike will see them daily, feature provocative lines designed to stop scrollers and drivers in their tracks. With clever wordplay like “Marriage isn’t leftovers” and “No hand-me-downs. No reruns,” the visuals challenge the casual acceptance of recycled relationships and remarriage in contexts where covenant fidelity should reign supreme.
But this campaign isn’t just about edgy catchphrases, it’s a deliberate effort to drive deeper engagement with the principles that underpin the Truly Wed Mission’s work. The organization offers articles, teachings, and video content that articulate a clear, uncompromising call back to the original intentions of lifelong marital faithfulness. Through its news and commentary, Truly Wed Mission emphasizes that true marriage, fatherhood, and biblical homes are essential pillars of a thriving community, and yet increasingly endangered in modern culture.
“We believe that what God has joined together is meant to endure,” said a spokesperson for the House of Messer Trust. “Our goal with this billboard campaign is not just visibility, but mobilization, encouraging families to reflect on covenant commitment, and inviting supporters to learn and stand with us as we proclaim this truth in our communities.”
Both Old Bridge and South Amboy were chosen for their vibrant family populations and high-visibility commuter routes, making them ideal starting points for a broader regional rollout. In addition to the roadside placements, the campaign is supported by a coordinated online presence that points viewers toward messertrust.org and the Truly Wed Mission’s expanding digital resources.
On the website, visitors will find mission statements, articles, and scripture-based teachings that explain why the Truly Wed Mission calls on Bible-believing Christians to defend the covenant of marriage, an appeal that the organization believes is as urgent now as at any time in modern history.
Supporters are encouraged to visit the donation page, subscribe for updates, and share content across social platforms to amplify the message. With this initial billboard campaign in New Jersey, the House of Messer Trust hopes not only to raise awareness, but to spark a grassroots resurgence of support for covenant fidelity and lifelong marriage to encourage church communities to start preaching the full gospel of Christ according to the word of God, not the feelings of sinners.
Current Running Billboards.
